The story begins in 1998 when Altra founders, Golden Harper and Brian Beckstead, met in highschool and have been running together ever since. Running and outdoor adventuring have been a major part of their lives and continues to be today.

2009 Golden and the Toaster Oven

Golden was reared in his family’s running store by two accomplished running parents. Naturally, he was a running nerd from a young age and was always trying to improve the running experience. Research and curiosity led him to create Zero Drop by heating up existing shoe models in a toaster oven, cutting the midsole out and leveling the cushioning platform so they were equal or had zero drop from heel to toe. Armed with 1000s of positive reviews from their “science experiment” shoes, they knew they had something with incredible potential and set off to create a new kind of running shoe.

2011+ Key Events and Athlete Sponsorship

We have partnered with Trail Runners, Marathoners, Triathletes, Thru-hikers and many more who take our beloved Footshape comfort to podiums and records in every discipline. We also support multiple races around the World for those who pin numbers to win or just for fun! Altra has flourished from a couple of running nerds hustling hacked up shoes out the back door of a running store, to a global group of passionate runners, hikers and outdoor enthusiasts. Our employees live our mantra of #ZEROLIMITS and we practice what we preach and use our products every chance we get!

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