EMPOWERING WOMEN TO RUN FREELY
We’re supporting a team of women to raise awareness around safety in running and to show what’s possible when women are empowered to run freely, confidently, and visibly.
THE INITIATIVE
Running is one of the most accessible forms of exercise - no gym, no team, no expensive equipment required. For many, it’s a way to clear the mind, move the body, and connect with the world around them. But for many women, safety concerns make something as basic as going for a run complicated, intimidating - or even impossible.
Building on last year’s success, we’re continuing our partnership with Boldli, a UK women’s run club, to carry forward the initiative aimed at raising awareness of the barriers women face while running, especially around safety.
The first event? Will be at the end of January 2026!
WHAT YOU'LL RECEIVE
If selected, you'll be part of a unique journey, supported by Altra and Boldli.
You'll receive:
- Entry to the 2026 events sponsored by Altra
- Altra running kit and gear
- Invitations to group runs, training camps and content events
- Exposure and feature opportunities across Altra and Boldli channels
- A chance to inspire others and help reshape the running space for women.
WHAT'S EXPECTED FROM YOU
- A genuine interest in the topic of women’s safety in running
- Willingness to share your story and personal experience
- Participation in team activities (virtual or in-person, where possible)
- Commitment to training and completing the events you select in our batch (we’ll support you every step of the way!)
- Posting or documenting your journey on social media as Ambassador of Altra